About Us

Our Story

Fishing Direct was born from a lifetime love of fishing. It started as a kid fishing with my dad, and from the moment I could drive, I fished every chance I got. Fishing became part of who I am — it's where I met my wife, who fished right alongside me, and where I took my own kids as they grew up.

We've fished up and down the east coast of Australia, from quiet freshwater spots to open coastal waters, chasing everything the country has to offer.

Now, at a stage in life where I want to give back to the sport that's given me so much, Fishing Direct is my way of doing that. We stock quality fishing gear, camping equipment and light watercraft — everything you need to get out there and make your own memories on the water.

Whether you're just starting out or you've been fishing for decades, we're here to help you get the right gear at a fair price, delivered anywhere in Australia.

Fishing Direct — For every angler, every adventure.